Kathy Kerchner's book got this solid review on Hotel Resource:
A great job of giving the inside scoop I don't know the author, so this is a real review. She's done a wonderful job helping me to understand and work with the media. This book is easy to read, well written and offers sound advice. I've already gotten my money's worth and I'm only half-way through it. If you're looking for a book on dealing with the media - this is the one to get!
Click:
http://www.hotelresource.com/bookstore/asinsearch_1886028303.html
see more good comments about SoundBites.
Showing posts with label Media. Show all posts
Showing posts with label Media. Show all posts
Thursday, September 11, 2008
Wednesday, June 25, 2008
MASTER YOUR MESSAGE
Take a look at Kathy Kerchner's fantastic website at http://www.masteryourmessage.com/. The author of SoundBites: A Business Guide for Working with the Media (Revised 2nd Edition), Kathy has an awesome blog and some outstanding advice for anyone needing to know about media relations.
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